Amazon Alexa Marketing Strategy | Why Alexa is important for Businesses

Amazon Alexa Marketing Strategy | Why Alexa is important for Businesses| The future of human interaction with computer devices is speech. Very soon, we wouldn’t have to lift a finger to type while searching the web or performing simple tasks. With a greater number of the American adult population already using speech-activated devices, this future is closer than you can imagine. This is mostly because users are increasing and some of the top speech-activated devices/platforms are not relenting in their quest to better the services offered. 


Currently, a report by Google, reveals that there is over 27 percent of mobile voice searches across speech-activated devices. The number will surge significantly in the next few years. All thanks to Alexa, Siri, Google Assistant, Cortana, and Bixby which are the top speech-activated devices or voice search platforms out there.

This article is designed to help your business and brand grow. To do this, we’ve decided to introduce you to the Amazon Alexa Marketing Strategy. We will in essence let you know why Alexa is important for Businesses. At the end of this article, you will have reasons to include Alexa in your business marketing strategy.

What Is Alexa?

Alexa is a cloud-based voice service owned by Amazon. It is connected across millions of devices owned by Amazon and other devices manufactured by third parties.

Depending on your kind of business, Alexa offers voice experiences that improve customers with the technology or devices they use every day.

Amazon Alexa Marketing Strategy

However, for this article, we shall focus on How Alexa can drive your Business Growth. This will help you decide to include Alexa and its connected service in your business marketing strategy.

Amazon Alexa Marketing Strategy | Why Alexa is important for your Business’s Growth?

Voice searches and voice-activated devices have come to stay. It will only keep revitalizing the society. Business needs to take advantage of it and grow. Alexa on the other hand is one of the top Voice Search services out there that is being improved daily. in 2020,  conducted research on “The Most Important Voice Platforms in 2020”. According to the report, Alexa ranked first.

Currently, reports that there are over 40 million persons who use Alexa in the US alone. Also, because a lot of devices are becoming compatible with Alexa, the number will increase even more.

Having said the above, let us now begin with why your business needs Amazon Alexa in your Marketing Strategy. Below are what Alexa can do to your business:

  1. Build a Strong Online Presence for your Business.
  2. Keeps your Business Ahead of its’ Competitors.
  3. Make More Sales and Bag the Profits

1. Build a Strong Online Presence for your Business.

A significant portion of queries done with voice assistants is always looking for locations. Also, 7. 22% of the total voice search are looking for Business Locations. These include queries like “Restaurants near me”, “Good Hotels near me”, or “Hair salon near me”. Imagine you have a business like that and your business is not voice search ready. You will most likely miss out.

Making your business voice search ready means listing your business on Alexa or other voice search platforms. To do this, you will have to provide your location, hours, phone number, specific products, services you offer, etc. Alexa takes these details and stores them in her directory.

Lastly, if potential clients are using voice assistants to search local content, It presents an opportunity for you to drive these voice searchers to your business. All you need to do is to list your business on Alexa through these simple steps. Learn How to get your Business listed on Alexa Voice Search.

2. Keeps your Business Ahead of its’ Competitors.

As noted earlier, the future of search queries is speech. This means that smart businesses are already optimizing for voice searches. Optimizing your business keeps you within the marketing trends and ahead of your competitors. If your business does not have a voice search marketing strategy by now, you are behind schedule.

It’s time to brace up and help your potential customers find you. If this is not done, competing businesses that are voice search optimized will take and keep the lead on your business.

3. Make More Sales and Bag the Profits.

Research by is that Voice search has led to over $2 billion in sales. This is because voice searchers make their search to either buy products or get services. Whichever route, sales are made, and profits and nailed. You need to join the chase by optimizing your business for voice searches.

This is more important for e-commerce operators. You need voice search optimization like no other.

Finally, read more about the 13 Voice Search Statistics that Prove You Need Voice Search Optimization. It’s a nice article by That me later.

Conclusion on the Amazon Alexa Marketing Strategy | Why Alexa is Important for Businesses

This article encourages you to list your businesses on Alexa. It’s a business marketing strategy you can’t afford to leave behind. With the increasing number of search-activated devices, voice searches will keep surging.

We hope that this article has been able to why Alexa is important for Businesses. Thanks for reading this article. For any questions or contributions, kindly use the comment box below and let us know.



Leave a Comment